Categorized into market sectors, Statista provides access to statistical data and comparisons for an eclectic, wide-ranging, and continually updated array of topics, using both publicly accessible and proprietary sources. About 20 percent of the total data in Statista comes from sources available free online, such as the World Bank and the U.S. Census. But the data also includes numerous other exclusive sources including industry, marketing, and trade groups. The chief types of data are related to marketing, demographics, and government information.